It's July and I've not realised how fast time has slipped by and haven't really kept on top of what I should be doing. I've not paid too much attention to personal and projects that are more relevant to the degree but I've been keeping up with my work for Fuzzy Logic.
Now it is summer it is time for the annual *rebrand* I've had the opportunity to really consider how I can make work that I enjoy and feel is relevant to how I work and how I can incorporate it into the brand. In first year with the big cartoony work it did feel relevant to what I was into at the time, but slowly I fell out of favour with it and by the end of the year didn't like it much. In second year I panicked a little and under the guideline of "make it look slick" I made something that worked and was quite easy but I didn't have much heart in it. I really wanted to spend time making something I was into but also, most importantly the client liked! You can't make work that you like without showing people you're capable of it and I'm lucky this year in that they've been quite trusting and let me show them I can work a little differently.
I've also been working on my portfolio website a little more and changed to Format instead of Cargo Collective. Ideally I would like to complete the portfolio soon (it will always be changing, but to have a solid starting one) and figure out how/ if I can get any more jobs with it throughout the summer. Without the support of tutors I'll have to figure it out myself, maybe that's not a bad thing to have some independence. I suppose there's no use sitting around waiting until September.
As well as self initiated projects I think it would be nice to take on some competition briefs. The AOI TFL competition looks interesting. It's a little out of range in terms of subject of the kind of project I would choose to pick up on but it's 1) a challenge (drawing transport) and 2) good practice for commercial type commissions. And the AOI is a good and trusted establishment, and the prizes (including 100 illustrations getting into an exhibition) are tempting too. It feels like an opportunity to get lots of circulation if I do place, which isn't to be expected but also a good drive!
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