We hit problems when making the poster. Olive made a great lino print design but we ended up not quite knowing what to do with it. We photographed it a few times, but after some feedback we weren't really getting particularly interesting images. We figured we would take it to the photography studio (but couldn't get time or space) or scan it in (it looked weird) so had to work with what we got!
We spent a lot of time messing about with it, almost until the point of hysteria (it had been at the end of a very long day for us all). I don't have any of the old versions but something of an argument did start to break out about colour ways and styling. We put it to Matt and Fred as art directors and did actually end up with a happy medium for both groups.
My job was being part of the social media team for Off the Page, mostly working on the Instagram. It was a little odd running an instagram with a more formal context, and I had to remember that using hashtags and the like is pretty necessary to social media accounts with few existing followers/ made for promotion. There's a balance needed- you don't want to seem too corporate or desperate but also can't be too informal! We chose to just show close ups and crops of the work, to entice but not give too much away. Although lots of great photos were taken at the private view it's hard to put them up as there's a lot of mostly faces and people might not want to be up there! And strangers to the LCA 'gang' may not be interested either.
I'm not sure how successful the instagram has been in terms of attracting more customers/ visitors to the show- promoting it on an account which already has a lot of (local) following, such as the Colours May Vary IG page might have had more impact, but it definitely serves as a nice little archive if anything. The instagram page will continue running until the end of the exhibition. After all, it doesn't stop just after the private view!
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