SAD MAG PRESENTATION:
TOGETHER:
We are Sad mag!!!
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SOPHIE
ES: How sad are you? Sad Mag takes a sideways look at the grimness
of modern life. Sad people value the ‘just ok’ because sometimes that is
enough.
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SOPHIE
K: Together we are the saddest magazine not yet on shelves.
<everyone introduces themselves>
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MOLLY:
Sad Mag is a publication that celebrates the mediocre, the bleak and champions
the underdog that will never win.
We believe in salty laughs at our own expense and nobody
getting hurt.
We’re bring together stories, art and reader contributions
to make the sad a little sweeter.
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SOPHIE
ES: Sad Mag is for the 21st century introspectives,
inward looking individuals who appreciate a well made piece of melancholy.
We aim to produce a really well made magazine with a strong
focus on good design, cohesive art direction- made for the people who
appreciate publications not just as magazines but art objects.
This guy
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SOPHIE
K: Sad Mag is a quarterly publication that will adopt a new theme
every month. This would form the basis of our content and what we ask from our
readers to contribute.
Examples of themes include, “what I found on the internet”,
“a grand day out”, “the seaside” and “giving and receiving”
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AMY:
As well as having regular photography features, comics, written articles and
illustration we will also have other features, such as a sad playlist, a sad
recipe, a letters page and a reader’s photo of the month.
There will be contributions from readers in the form of
letters, photos and images but these will be voluntarily free.
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MOLLY:
To start with, Sad Mag is going to be a relatively small endeavour. Each of us
will work part time alongside our ‘other’ illustrative careers to produce the
content and to run it.
We will work from our own spaces and meet together in our
spaces, whether we’re individually working from home, or a studio, or other.
We will also take advantage of the internet to communicate
with one another, and also to our readers. As there isn’t a physical space to
send post at this point, readers will use social media and email via our
website.
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JACK:
<finance monologue>
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SOPHIE
K: To begin with Sad Mag will be issued in a run of 1000 and will be
distributed to independent bookshops and galleries within the UK’s major
cities. If there is good reception we will increase print runs.
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MOLLY:
In this day and age it seems a mistake to not have an online presence. We plan
to have a website, that would be the most formal of the online presences. It
would have information about the publication but also how you could get hold of
it.
We would run an online shop through a third party such as
Big Cartel, which would stock the magazine and our merchandise. We would
distribute this between us.
SOPHIE
ES: Sad Mag will also have a social media presence, on Instagram,
Facebook, Twitter and Tumblr. They will all contain snippets of content from
the physical publication but not give too much away.
There will also be opportunities, particularly with tumblr
for readers to contribute their own content.
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AMY:
We will be using Awesome Merch to create t-shirts and tote bags and another
company such as Made By Cooper to create enamel badges possibly.
SOPHIE
K: The merchandise wouldn’t just be the logo plastered on to
objects, but more in keeping and tied with the aesthetic and ethos of Sad Mag.
We believe this gives them more marketability, and people who don’t even read
Sad Mag could still enjoy them.
<amy + sophie discuss their merch designs>
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SOPHIE
ES: Sad Mag may be small but it doesn’t mean that it can’t get
bigger.
In the future we hope to expand, be it paying other people
to make content for the magazine, being full time ourselves employing more
staff or just making the publication bigger.
One day we may have our own space, our own printing and
distribute and advertise internationally.
