Here is my share of the visuals for Sad Mag!
The first time I used this style it was just a test, but the group reacted well to it so I made some more. The emoticon face is a nod to the internet age of past (pre-emoji). Sad Mag feels quite backwards looking and nostalgic.
The yellow seemed like a fitting colour for a sad-not-sad-magazine, but I also thought it would be nice to give different colour combinations to different issues. I think it adds a sense of collectability, and would be less visually boring for customers and us as well, especially when each front cover is laid out in a similar format.
The logo comes from when I made the bitmapped dog images. There's something quite humorous and sad about the long long face of a greyhound, even before you put him in a silly snood.
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